About Inland
Inland is a place where artists and makers can create and share their works with a community looking for consciously produced products.
We support our partners by offering an open environment where different practices, concepts and ideas can flourish to inspire meaningful innovation.
Our aim is to become a platform that honours craftsmanship, collectability and attention to design through consciously led objects, art and more. Our mission is to encourage consideration for the people and the planet behind our purchases.
By supporting makers and telling their stories, we hope to inspire other creatives, as well as the people who shop with us. We acknowledge the complexity of living sustainably, which is why we believe in progress towards perfection.
Our approach to sustainability
Inland is using its resources to respond to the planetary emergency. We value progress and believe that personal change can influence the way we think and trade.
Our website
Websites are energy intensive so we built a low-impact website. We’ve opted to create a pre-generated static site, which means the pages are not being rebuilt each time for every user, unlike most ecommerce stores. And it makes it load faster, too.
There are also a few simple things we can do to minimise loading and processing without compromising on the experience. This includes choosing to use one font style, optimising image sizes and not using videos (serving videos uses a lot of energy).
Screens work by lighting up pixels to make them white, which is why we’ve created a dark mode version of the site; the toggle is for those who wish to lower their impact while they browse and shop the site.
Our low impact website was made by Dos. Pete and Jess understood the importance of lowering our online footprint across all platforms.
Our packaging
Packaging can be a minefield. After much research with our branding partner Matt Busher, we’re confident in our choice to use sustainable packaging and are excited to share what we’ve created with noissue and Generation Press.
Our noissue packaging tapes are 100% recycled, water-activated and printed with soy-based inks. They’re complemented by our tissue papers, which are printed with soy-based inks on acid-free papers. You can learn more about our noissue packaging and the brilliant work they do to plant trees around the world.
Our postcards – which we hope you will enjoy and reuse – are made from G.F. Smith’s Colorplan range that has a low environmental impact in their manufacturing process, sustainably made in the UK. Find out more info on G.F. Smith’s ‘paper conscious’ approach to reduce waste and help the environment.
Our postcard printers Generation Press are a fourth-generation family business based in Brighton that use solar panels and renewable energy to run their EMAS certified business. Learn more about Generation Press’s practice and see the beautiful setting where our postcards are printed.
All our packaging is made from sustainable materials that are recyclable and plastic-free but on some occasions, we might reuse plastics that we either collect from friends and family, or that end up in our studio against all of our efforts. Only where absolutely necessary to protect your item will we use more sturdy packaging, such as recycled cardboard.
Our photography
Our studio visits and product photography were shot by Can Köroğlu who shared our passion for transparency and honesty in documenting the spaces in which all of our art + objects were created and how we presented them.
Can used his bike to get to most of our shoots and this only adds to our team’s endless personal commitment to the project.
We believe that the connection between our customers and artists plays a crucial role in the longevity of our collections. The main aim in doing this was to form a narrative between the object, artist and customer, that eventually promotes customers to cherish and value the objects for longer periods of time; meaningful relationships that aim to lower environmental footprints while giving our customers the reassurance of the conditions in which they were made.
Our team
Throughout the project, our team of collaborators worked towards a common goal of minimising Inland’s environmental footprint, from the low-impact approach of the website to working with local and sustainable suppliers for the packaging.
